Mobile healthcare has a lower willingness to pay than mobile health . The reason is that "the Internet is spoiled by netizens" and it is also related to the user's income characteristics. This has caused users to spend a lot of money to consult with experts in the top three hospitals, and not to consult with unknown doctors in an unknown hospital for free.
Although the willingness to pay for mobile medical care is not high, its prospects are still quite broad. Users can use the mobile phone to make appointments, pay fees, service reviews, query and inspection reports, etc., and the medical experience has been significantly improved. This also shows that consumers are looking forward to mobile medical care. Mobile medical care has indeed solved the problems of registration difficulties and long waiting times.
The emergence of mobile medical care will gradually solve the problems of unbalanced medical hospitals, unreasonable medical service procedures, and chaotic medical services. With the gradual development of user habits and the relaxation of medical policy measures, the penetration rate of mobile medical health applications will increase, and users' willingness to pay will become stronger.
Mobile medical market and user scale continue to grow
Mobile medical care can effectively solve various problems in the medical treatment process, and is sought after by consumers. The scale of mobile medical health market and the scale of users are constantly growing. According to the “2016-2021 China Mobile Medical Industry Market Prospect and Investment Strategic Planning Report†published by the Prospective Industry Research Institute, in 2011, China’s mobile medical market was 1.58 billion yuan. By 2015, the mobile medical market will grow to 4.55 billion yuan, a year-on-year increase of 54.24%.
2011-2017 China Mobile Medical Market Size and Forecast (Unit: 100 million yuan, %)
Source: Prospective Industry Research Institute
The scale of mobile health market users has also maintained strong growth. According to the above report data, in 2011, the number of users was 0.29 billion. By the end of 2015, the number of users in China Mobile's healthcare market has grown to 138 million. In 2014, it grew by more than 66 million people, with a year-on-year growth rate of 91.7%.
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