Under the predicament of Internet medical care , especially under the pressure of capital and the pressure of gray business, Internet hospitals are becoming the next story of Internet medical companies that can't find a way out. Regardless of whether this market can be bigger or not, can it support the current high valuation of these companies (see "China Telemedicine Characteristics: Small Size, Uncertainty and Regionality"), in terms of the current model of Internet hospitals, The policy risks it faces are growing. If it cannot be turned in time, its own risk factors will constrain its future small-scale development.
The policy risks faced by Internet hospitals mainly come from two aspects: grading diagnosis and treatment and drug benefit chain
First of all, from the perspective of grading diagnosis and treatment, this is a measure pushed by the policy in recent years, aiming to reduce the siphon effect of the top three large hospitals, thus reducing the practical problems of difficult medical treatment and expensive medical treatment. However, the grading diagnosis and treatment itself has also been more questioned. The main reason is that China's primary medical institutions are too weak to obtain the trust of patients, and they cannot really play a diversion role. Therefore, the government has been implementing many strong grassroots initiatives in recent years, including the consistency of the grassroots and the top three drug catalogues, the promotion of third-party testing centers, the establishment of close medical associations and the training of grassroots doctors, and the doctor’s multi-point practice policy. Landing, grassroots family doctors are clear and so on.
For Internet medical care, it is a very good choice to vigorously develop remote consultations to solve the predicament of high-quality doctors currently facing the grassroots level through the policy direction of graded diagnosis and treatment. On the one hand, grassroots doctors can work with doctors in the top three hospitals to provide services to patients and truly provide coordinated medical services. On the other hand, patients do not need to travel many times, especially for those living in towns and villages. The way of consultation. However, the picture depicted is good, but in the actual mode implementation, some Internet hospitals are not only not conducive to grading diagnosis and treatment, but rather contrary to the intention of grading diagnosis and treatment, exacerbating the siphon effect of the top three hospitals.
China's Internet hospitals are the first to be promoted by the network hospitals of the Second Hospital of Guangdong. As a second-rate, the second hospital in Guangdong, the power to develop Internet hospitals is more from the expansion of its own business. Through large-scale docking with pharmacies and primary medical institutions, Guangdong Network Hospital has achieved certain development, mainly to solve some minor diseases, so that many patients do not need to go to the top three. If you encounter some unclear diseases, you still want patients to go to the hospital, thus driving the expansion of the hospital's overall business volume. Therefore, the Internet hospital has a dual attribute since its birth, which not only promotes the patient to stay at the grassroots level, but also siphons the patient.
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