How is China's seed industry e-commerce going?

How is China's seed industry e-commerce going?

- Look at the development of seed e-commerce from the seed malls such as "Breed-stock bank"

"One Single Day" Taobao's daily sales have passed the 10 billion yuan mark, it is eye-catching, showing that the rapid development of e-commerce in our country. What is the development of e-commerce in agriculture as a traditional industry? Seed farming and agricultural products belong to both ends of the agricultural industrial chain, and are most suitable for the development of e-commerce. The degree of development is relatively good. So what is the seed e-commerce? The author has systematically paid attention in the past year.

The status quo of seed e-commerce development

E-commerce as a new model brings convenience and benefits to people's lives. Fast-growing e-commerce constantly improves service quality and continues to improve its reputation. The injection of social capital has further increased the already high popularity. Online direct sales have entered a period of healthy development and are increasingly becoming part of people’s lives. The era of e-commerce blowouts has come.

China's agricultural e-commerce started early and developed slowly. From the point of view of the whole industry chain of agriculture, there are many corporate stations and comprehensive agricultural information platforms, and there are not many real e-commerce. As a front-end agricultural and agricultural technology service, the agricultural production service is still in the stage of information release. When it comes to seed e-commerce, it can be regarded as rare!

At present, the overall development of such e-commerce can be summarized in three words: small, steady, and slow. The industry is generally in the entrepreneurial and initial stage, the project is generally not large scale, may not have strong capital strength, so less pre-publicity awareness, market awareness is not high, but the industry focus on credit, service is good, rapid development. According to industry peers, the current sales scale is more than a million, and the largest one does not exceed 5 million yuan/year, and the market size is small. Most of the e-commerce in seed industry is a group of young people who are motivated but have little involvement in the industry. The team's overall strength and capital strength are not enough to quickly lead the industry.

Divided into B2B, B2C, and B2N types according to customer types. In terms of business scope, there are vegetable seeds, flower seeds and many types of seeds.

Representatives of the B2B type are “Easy KindNet” and “Amoy Breeding Net”, which are mainly platforms that gather various merchants to display varieties. The main customers are local wholesalers, and the main services are completed by various subsidiaries and distributors. The B2C-type seed mall is represented by "Breed-stock Banks". In recent years, a number of seed malls have emerged, such as 360seed, famous product nets, 51seed, 365 agricultural malls, China Vegetable Seed Network, and Sprout Network. Mainly for farmers and other seed direct sales. C2C mainly sells home flower seeds from Taobao.com, and its professional services are slightly inferior.

The “Fine Breeding Bank” is jointly funded by a group of professional professionals of the seed industry. The business covers vegetable seeds, garden plants and pasture seeds. "Easy kind of net" is set up for Shunxin agricultural investment. With strong strength, it is still laying emphasis on the basic work of the industry and its follow-up development momentum is strong. Taotao.com relies on Wuhan Vegetable Seed Fair and has a good relationship with various subsidiaries.

In terms of service innovation, the management team of the “Cultivated Species Database” made some attempts, such as its absorption of other seed shop display functions, addition of “specialist selection”, and “variety intelligence” comparison services, etc., and the establishment of a technical database. It is convenient for users to choose species and species, so that users can get professional services with strong affinity. According to peers, the management team of the “Cultivated Species Bank” is involved in seed industry, and the business foundations of the major well-known seed companies are good. It seems that more than ten branded direct sales stores have been set up, with excellent varieties and guaranteed varieties. , service in place. The seed mall has more preferential activities, and the actual price is better than other small seed malls. The current popularity is good.

The B2N type is actually a mixed service of the above two. At present, the "Easy KindNet" and "Goodbred Bank" have more services in this area. For example, the "Scientia" library for science and technology alliances and promotion alliances for agricultural cooperatives and large-scale planters can easily be understood as targeted services for wholesale and retailers. Due to the completion of the distribution and technical services of the "Breeding Bank", the service is better. The service of “Easy kind of net” is independently completed by various subsidiaries, and customers have different service feelings for each company.

The development momentum of seed industry e-commerce is good

The years of promotion of Taobao and Jingdong, online direct marketing has been widely accepted, the development of online shopping in China has greatly shortened the time for e-commerce initiation of seed industry, and online direct sales have been accepted by growers. Seed industry e-commerce entry is easy, the project's low cost of acceptance. On the whole, at present, China's market environment is very conducive to the development of the seed online direct sales model. The good conditions for the development of seed industry e-commerce have been basically met:

The express delivery network basically covers the countryside. With the rapid development of express delivery services, the rural express delivery network in the rural areas, especially in China's eastern and eastern regions, has spread to villages, and the last kilometer problem of online direct sales business is basically solved.

Low cost, good service. In the consumer market, especially the promotion of Jingdong Mall, Dangdang.com and Vanke Eslite, a new, low-cost, online marketing path has emerged for latecomers. As a latecomer, the seed industry business elites took a detour and lost tuition fees early in the project. They took immediate steps in QQ marketing, email marketing, search engine optimization, and website marketing. They achieved rapid results and quickly expanded their customer base. Low-cost promotion has provided space for the allocation of service resources. It is understood that many projects have established independent agricultural technical service teams.

Operation is pragmatic. The e-commerce professionals in seed industry have worked smartly after summing up the e-commerce money-burning model for many years before. The project has been improved and promoted at the early stage. The project has been developed in a pragmatic and focused manner. The input rhythm is reasonable. It is basically a cash flow balance and then increased. Strength, project risk is small.

Seed e-commerce how to go well

Because the market competition in the early period is weak and the integrated operation cost is low, there is no problem in the “living down” of each project, but there is a lack of “vitality” projects that have an impact on the market. The next step for seed online sales is to “live well and live wonderfully” as a question mark!

What is the essence of seed e-commerce? service. The essence of e-commerce is business, the nature of sales in seed industry is service, and online sales is just a model. An electronic mall plus a business bridge and two telephone lines can not represent modern seed industry e-commerce!

How to implement low-cost seed sales through network technology and network means is the first question that seed e-commerce must consider. Today's seed online shopping malls, such as "Breeding Banks" and "Easy Kinds of Nets", have also put forward professional services such as "specialist selection" and "video selection" to provide customers with information on species selection and online display of new varieties. , Good ideas and professionalism, but what are the strengths and effectiveness of these services, and what kind of services are the customers really need? How to establish the unique user model of each project, how to accurately market the service, how to increase the user's stickiness, and how to meet the market's requirements at a low cost with the information technology, this series of issues requires us to further explore and explore the industry . From the author's point of view, how to allow local customers to select varieties suitable for planting in the local area and meet the local consumer commodity nature is the key to the sales of seed industry. This is a test of the ability of seed industry e-commerce systems. At the same time, in the era of modern information community, how can seed online online sales model integrate with customers?

Of course, China's seed industry, especially vegetable seed industry, lacks resources and homogeneity. Even large seed companies do not have a few unique varieties. More companies are, at best, a marketing company. Is to find a few good performance varieties, starting from a bright variety of names, design a set of their own packaging, and then local marketing hype. A variety of the market is often more than a dozen names, even a variety of the same company is also a few varieties of the name, packaging is different, different propaganda introduction, the source of the variety, traits data as a trade secret. In the previous section, I visited several Japanese agricultural counterparts and people were puzzled by the fact that people of the intrinsic traits of their own breed were greatly promoted, but we were so low-key. I'm not quite clear: something is someone else, it's a kind of explanation, and how it's hype.

The current status of seed industry management in China has also hindered the progress of seed industry e-commerce. It takes time to solve this problem, and it can only rely on the growing strength of seed industry e-commerce companies to gain access to variety data and self-accumulation through industry influence. Variety information, screening of high-quality varieties of various regions to gradually solve.

Seed industry online direct calls for complex talents. I do not remember that the veteran CEO of Suning Appliance also said that the electronic commerce model has flowed the genes of e-commerce from the beginning, and it is doomed to run e-commerce in the traditional way. Therefore, there is a Suning store and online. Team management split. At the beginning, I did not understand that seed industry e-commerce is verifying this with its own development. Some seed companies also opened shops on Taobao and opened their own business blogs. However, due to the lack of professional knowledge of network marketing, insufficient investment in online resources and deserted online businesses, most companies now only serve as a publicity window. A few months did not maintain a return, and in the end it was not even a display.

How can we establish the gene for the online direct sales of the seed industry according to the laws and regulations of electronic commerce? This is also a big problem for the industry. Comprehensive business e-commerce projects, in the project planning, implementation and promotion, and some even in the market positioning and business selection there are certain problems. From this, I would like to ask, what is the lack of online direct marketing in seed industry? Talent! This seems like an eternal topic. There is no shortage of seed marketing talents and no shortage of network marketing talents in the market. However, it is hard to find talents with both. In the future, I believe that there will be a number of talents with strong learning ability in the current seed shopping mall. With the development of the industry and the combination of a number of elites in network marketing, the seed network direct sales business will certainly advance.

Seed industry online direct selling requires the wings of capital. Seed industry online direct marketing is e-commerce. Although the greatest characteristics of the information age are "knowledge" and "intelligence," the success of online marketing lies in low-cost and less success. It is the information technology and service model that fights, and the model innovation. But then again, e-commerce is the eyeball economy, and popularity is the fundamental to survival. I would like to ask, what is the same amount of money for system construction, user promotion, personnel training, supply chain construction, network training, information interaction, and agro-technical community construction? Without a certain amount of financial strength, how can there be a user boom if there is a certain degree of strength and breadth of promotion?

Arguably, e-commerce is the industry that produces "fast" companies. I can't see the "fast" companies in e-commerce at the seed industry right now. This is related to the fact that the related projects are too small, and most of them are still related to the "seed period" of the project. At the same time, it also shows that the industry's hype capacity and financing capacity is low, and it is still unable to pick up the risk of investors. Our seed industry elites are always developing slowly and step by step. When does the time exceed traditional seed companies? The time is not right! To be sure, in the existing projects, it is possible to become a leader in the industry after having obtained capital injection and pursuit.

"Letter" and "Name" are the ways to survive and break through the e-commerce industry. When it comes to online sales, most of them use low prices as the main selling point. No wonder, online shopping is synonymous with low prices. Many species of e-commerce are also regarded as the holy script of business. In fact, this is astray.

"Good seed" is the basis of "credit" and "credit" is the root of seed marketing. What is the essence of seed marketing? It is a good harvest for growers, not a savings. If growers choose a certain type of online shopping mall after the obvious increase in product quality and output, who would care about the eight hair one! The spread of good and bad varieties is often more than a few tens of times. Therefore, the seeds of online direct marketing must place quality first, promote the establishment of credit through the quality of varieties, and promote the promotion of credit through the promotion of suitable varieties. Spread word of mouth to expand the influence of credit. Some projects put the low price at the top of the selling point, which makes people puzzled. The author thinks that non-professional seed industry e-commerce companies will be able to compare the number of products. Of course, the same variety is still cheap, and sales promotion is another matter.

With excellent varieties of resources, how to intelligently promote them to users is another test for seed industry e-commerce. The promotion strategy adopted is more efficient and lower-cost. It is the establishment of community systems or the adoption of agricultural technology services or other means. This is the specialty of e-commerce. After establishing the "letter", how to enlarge the role of "name", who has mastered the essence of network marketing and seed industry information promotion, who will have a wider user base, who is the ultimate winner. Internet marketing is the specialty of the project managers, and I don't want to describe it here.

Industry resource alliances. Needless to say, the level of e-commerce in agriculture is low. China's large regional, industrial resources, low industry concentration, and weak informatization equipment have restricted the development of the industry. If modern information technology is used to solve spatial problems, cost issues, and information dissemination issues well, these traditional agricultural problems can be well resolved. In this sense, agriculture is most in need of e-commerce. With the current level of industrial information in our country, the development of informationization in agriculture calls for the integration of industry resources. The online direct marketing model for seed industry requires a combination of agricultural professionals, seed resources, agricultural information platforms, and information technology institutes. The promotion of scientific research or business projects is also a good way. Now that the e-commerce model has not yet received attention from the Ministry of Agriculture's Seed Bureau, these "good breeders' banks" should cooperate with the Agricultural Information Platform, the National Information Engineering Center, the Agricultural Technology Website, and the government information platform in order to export China's seed industry electronics. A new road for business.

Cultivator (QQ)

Medical Engineering System

Medical Engineering System

As an public limited company in China, ETR is an reputable supplier of medical engineering in China, served for more than 3000 hospitals.

The medical Central Gas Supply System plays a significant role in modern hosptial. The appropriate design and setup of medcal gas equipment are essential for the hospitals to ensure medical quality, as well as to save the lives and ease the pain of the gas station,Bed Head Unit,gas terminal, electrical system,nusre call system, medical pipelines and auxilliary equipment system.

Medical Engineering,Medical Gas Pipeline System,Hospital Gas Supply Solution,Medical Gas Supply Solution

Hunan Eter Medical Co., Ltd. , https://www.eter-tech.com