At present, the world is facing tremendous pressure from human health problems. The continuous population growth and increasing aging, chronic diseases and shortage of medical resources are becoming the three major challenges facing the world and China. In the 2015 Global Outlook report released by the World Economic Forum, health issues became one of the top ten global challenges in the report for the first time; in the “13th Five-Year Plan†of our country, “Healthy China†also rose to the country for the first time. strategy. How to transform the traditional medical service model and effectively use limited medical resources to improve the health level of residents and the quality of medical services has become an urgent problem to be solved in front of the whole society, especially medical practitioners.
In order to better understand Chinese consumers and medical professionals' perceptions of health trends and the medical market, Philips conducted an in-depth study of the “China Health Outlook†in the Chinese market in 2016. The survey collected feedback from more than 200 medical professionals and more than 2,000 patients, and invited 20 medical professionals and 10 policy makers to conduct in-depth interviews to understand their health environment in China. And the perception of the medical system, presenting their important understanding of health. The survey results show that China currently faces the following four industry status or trends in health issues: the public's own health management awareness, high resource shortage, high aging and chronic stress, and the rise of medical big data .
The public's own health management awareness is improved, and home care will become the key to the hospital.
According to Nielsen's survey, health care jumped from the seventh place in the consumer's most concerned topic in 2012 to the fourth place in the 2015 topic list. The concept of the public has gradually changed from passive treatment to active attention to their own health.
The Philips China Health Concept (hereinafter referred to as the “China Health Viewâ€) also reflects that the traditional model of hospitals and doctors has gradually adjusted to a patient-centered health management model. More than half of the patients believe that they are actively managing their own health (54%), 68% believe they have the knowledge they need to manage their health effectively, and 51% believe they have the equipment they need to manage their health effectively and express their I can effectively manage my own health confidence (54%). However, more than half of the patients do not believe that they can get the medical resources they need from their homes when they are sick.
Consumers' active participation in their own health management means that the current disease-led health care system needs to change. Philips has put forward the concept of “Healthy Whole Care†to create a complete closed loop of healthy lifestyle, disease prevention, diagnosis, treatment and home care to help the public manage health.
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