Recently, Baidu has made another effort, and 60 million US dollars has been invested in a mysterious mobile medical division - far away in Fuzhou, to make a low-key team health road for appointment registration. Compared with 2014, BAT's mobile medical layout is still in the heat, but there are also many people waiting to see when they are ready to start.
Silicon Valley Bank has released a report on global medical industry investment and exit trends. In 2014, the number of IPOs in the medical field was more than double that of 2013. The rapid rate of return accelerated the circulation of capital. In just one year, investors raised funds. The amount increased by 56%. However, soaring risk financing and investment are driving medical innovation on the one hand, but IPO activity may be slightly reduced in 2015. The large share of the medical market, but will increasingly draw a cake from the market segment, mobile medical, seems to be hot, but the uncertainty of the profit model is still a dark point in the field of medical investment.
The entrance to the entrance is still grabbing the entrance, and after grabbing the entrance?
When Chunyu is ready to take medical cards from the line to the offline, the opening of 25 offline clinics seems to announce the ultimate destination of mobile medical care or return to the tradition? How to realize the profit model of mobile medical care, 2014, as the first year of domestic mobile medical development, 2015, how mobile medical technology has landed and continued to develop, has become the focus of the entire Internet industry.
What mobile medicine is playing, and looking at the data, the coverage of APP for mobile medical care in China is becoming more and more extensive. From the construction of doctor-patient platforms to doctors' tools assistants, chronic disease management, and single-disciplinary diseases, almost all of them are involved. However, there is still a substantial gap between this situation and the United States, which is the earliest in the field of mobile medical science and also develops relative to the former.
On the user side, most mobile medical companies in China also regard patients or healthy people as the center of their business. In the United States, companies that serve patients, doctors and hospitals are three-thirds of the world. The United States is focusing on big data in mobile medicine, and it has already played well. Domestically, there is much talk about mobile medical big data , and it is less.
So, in the future development trend, big data will play a few more roles? Medical data, the most important are medical records and insurance reimbursement data. The mining of these data is the second discovery and perception of medicine itself and medical services. In the field of mobile medicine, the value they are increasingly highlighting should not be underestimated. And this will certainly become a key point for mobile healthcare itself to achieve profitability.
At present, domestic mobile medical big data is still in the stage of development from the social value level. The big data analysis in the mobile medical field may provide the following application scenarios:
Serving better clinical decision making
Platform trends and vertical deep cultivation are two major trends in domestic mobile medical care. There are many platforms, mature doctors, clove gardens, and Chun Yu doctors, all of which focus on the construction of the platform; and Xingshulin is the only software that provides services for doctor users. Deeply cultivating doctors and making it easier for them to practice medicine. The Acacia forest medical record folder is a star product. Through the massive medical records uploaded by doctors, it can grasp a large amount of data, and the greatest value of these data in the future may be to provide doctors with better clinical decisions. Analysis, giving doctors a better service to users. For example, a patient with a disease is not diagnosed, and his attending doctor can obtain several similar medical records for reference after uploading his medical records. And the analysis of massive medical record data can prompt the doctor to diagnose which disease is the probability.
At present, as a forest of deep-rooted doctors, it also has certain limitations. For example, in the use of medical records, doctors or departments are still in a state of war. In the future, apricot forests will set up a “cloud platform†to allow doctors to treat patients and treatments in the cloud. Storage and sharing on the platform. At this time, big data will exert its unique advantages, provide reference value for doctors in the diagnosis and treatment process, and provide better services for doctors' clinical decision-making. Even with big data, you can screen out the best treatment options.
The "golden key" of pharmaceutical companies and scientific research institutions
After the establishment of the “cloud platform†of Xingshulin, it will provide more accurate scientific research data for pharmaceutical companies and scientific research institutions, which will serve as the basis for market analysis. Manufacturers of pharmaceutical companies or medical devices can develop and quantitatively produce according to the data of certain types of diseases, avoiding waste of resources.
For scientific research institutions, the concentrated reflection of big data can make the research and development of scientific research institutions more targeted, and even accurately locate patients or certain types of diseases, so as to achieve precise medical treatment.
It is necessary for pharmaceutical companies and research institutes to open the patient market with a “keyâ€, and big data can accurately present the various needs of patients. For the medical industry , the strongest data is also the most standard data.
The patient establishes his own "medical record folder"
If a person starts from birth, his body presents the data until the end of his life is fully presented to him and the doctor treats him every time. It is conceivable that this will help the health of patients, and this is the vision that future medical big data applications may achieve.
Apricot forest is doing this kind of data accumulation. It will build a “cloud platform†that will completely retain the data and data. In the future, not only doctors can call this data for diagnosis, but patients can also establish data through these data. Own medical records, so as to achieve personalized services for their own health.
Back in China's medical care, from the 1980s to 2012, the emergence of medical insurance once made the medical information construction a slow journey; after 2012, the rapid development of mobile information technology has enabled mobile medical to start on-line. For a time, people talked about the "medical" change from the past, and jumped into the degree of "medical" eyes. The influx of a large amount of hot money has caused the industry to start to re-emerge, and mainstream manufacturers have also formed a concurrent force. The exploration of business models has become the focus of street discussion.
Let the world have no "doctor" that is difficult to do! Let each medical record play the value of its data. For domestic mobile medical care, it is possible to discuss its commercial profit model by first realizing its social value. Big data nuggets are the real direction for the future development of mobile medical care, and enterprises like the apricot forest are deeply cultivated. Perhaps it is the forerunner who can finally achieve profitability through data, they are already on the road.
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