The State Food and Drug Administration issued a notice, and the drug registration approval documents for 15 drugs including piracetam capsules, ginseng mixture, and pediatric Fengreqing oral liquid were cancelled, and the enterprise automatically applied for cancellation.
Just like a star that is too angry, once the drug does not make money, the company's manufacturers will even log out of the snow, and it will be troublesome to keep the house.
15 drugs were cancelled, including a Class A OTC child drug
On October 13, the State Food and Drug Administration issued a notice, and the drug registration approval documents for 15 drugs including piracetam capsules, ginseng mixture, and pediatric Fengreqing oral liquid were cancelled, and the enterprise automatically applied for Logout.
This means that these 15 drugs are no longer produced, so they bid farewell to the drug "river and lake." Extinct.
Among them, ammonia coffee Huangmin capsule, ginseng mixture, Xiaoerfengreqing oral liquid are all OTC drugs, the main sales terminal is a pharmacy.
Especially worth mentioning is the Class A OTC drug---Xiaoer Fengreqing Oral Liquid. According to the statistics of Cypress Blue, this children's drug produced by Handan Pharmaceuticals is an exclusive proprietary Chinese medicine. It has only one approval number in the country.
It is a Class A OTC drug, and its main sales channel is a retail pharmacy. This cancellation means that the concentration of the pediatric respiratory system in the pharmacy has increased.
More similar drugs, big competition, no profit
There are two reasons for analyzing the reasons for the cancellation of the above drugs. First, there are too many similar drugs, such as piracetam capsules, there are 144 symbols; 162 liver-protecting tablets; 76 Yankening tablets, a desperate ammonia-cai capsule, 493 articles No., blossoming everywhere, it is like a group of people fighting in the group, a veritable big general medicine, the competition is too big.
The second is the lack of profit. Such as Yanke Ning, ammonia coffee Huangmin capsules, the market positioning is the circulation of products, enterprises, channels are meager profit. Even the most confident sales control operators will not package such products. Retail pharmacies are not interested in it, with a single item and a variety.
Being crushed by a child's cold particles, missing the consumer
Speaking of the history of Xiaoerfengqingqing oral liquid, it is really a "star".
In 1995, he obtained the national new drug certificate, the national new product award in 1997, and the national Chinese medicine protection product in 2000.
The product features anti-inflammatory, antipyretic, analgesic and antitussive effects; it is used for children with wind-heat, cold, fever, cough, cough, nasal congestion, throat swelling and pain.
According to common sense, such a Class A OTC children's medicine should be very popular with the out-of-hospital channels and can be more available to retail pharmacies. However, ten years of Hedong ten years in Hexi. Although he has won a national new product award, he can't stop the fate of being written off.
In fact, there are currently three major categories of children's medicines: anti-infective, respiratory and digestive systems occupy most of the children's drug approval categories, often repeated, often generic drugs, chemical products are similar in composition and function, lack of exclusive Selling point. This is also the reason why the retail pharmacies mentioned above are equipped with a single item and a variety.
And the current children's respiratory system medication (cold, cough, etc.), more by the children's lung heat Kechuan oral liquid and pediatric aminophenol Huang Namin particles are the most famous, the former is the best-selling products of Chinese patent medicine 17th; the latter in The retail pharmacy in the cold medicine market ranked first. (According to Zhongkang Information, China's six major terminal drug market blue book 2016-2017)
Some people familiar with the retail pharmacy channel said: "The reason for the cancellation is that the product is not easy to sell, but even if it can be approved without approval, it will not be written off."
"This drug name is generally known, it is known to treat the wind and cold, but it was pressed by the pediatric cold particles."
There is no harm without buying and selling, and the cancellation is just an appearance. There are also many pharmacies who say that their pharmacies have not sold this drug and have not sold it for a long time. Most of the reasons are no profit.
"This dosage form of oral liquid has been popular in pharmacies in the past. This situation should be due to the lack of a good mode of operation, which will make downstream pharmacies not make money, and sales will be difficult to open."
Some people familiar with the matter said that Xiaoerfengreqing Oral Liquid is not exclusive, and that the pharmaceuticals also have two specifications for the mixture. The reason for the cancellation may be related to the process and sales required by the state. "If the non-generic drug is written off, it may be that some agreement has been reached between the manufacturer and the manufacturer."
This seems to be a reminder that this drug will reappear after a change in the line.
Attached:
15 deregistration approval documents
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