The word "visual" is no stranger to anyone, but how do you define this wonderful feeling? The so-called vision, that is, the feeling produced by the information processed by the visual nervous system when light acts on the visual organ. Through vision, people and animals can perceive information such as size, brightness, color, movement and other objects, which is of great significance to the survival of the body.
According to statistics, at least 80% of human external information is obtained visually. Especially for humans with complex emotions, vision is not only a tool for obtaining information, but also an important way to perceive the environment and obtain spiritual food. Therefore, vision is the most important feeling of human beings and a precious gift given by the Creator.
3 low vision patients appear every minute
In recent years, the World Health Organization (WHO) three large-scale epidemiological survey data show that visual impairment has become the third disease affecting people's quality of life after cancer and cardiovascular disease. China has become the country with the most visually impaired people in the world. According to statistics from 2017, there are more than 17 million visually impaired people in China. There are about 450,000 new blind people and 1.35 million low vision each year. That is, there will be one blind person and three low vision patients every minute.
Compared with a clear world, the world in front of most visually impaired people is more like a mosaic, and the world is perceived in the shackles. The original simple information capture has become difficult. Visual impairments cause great harm to patients and also impose a heavy burden on society.
What is the world like? This pair of glasses "speak clearly" with you.
Recently, the 2018 China International Welfare Expo and the China International Rehabilitation Expo were held as scheduled at the National Convention Center. Many assisted products for the disabled were presented at the conference. Among them, a smart, portable, beautiful eyewear attracts the attention of past people: users only need to point to an article or an object, the speaker will convert the image into a language and read it to the user. In this way, patients with visual impairments can “read†newspapers, restaurant menus or books. Not only that, but the smart glasses can also recognize and remember objects such as faces and banknotes.
It is understood that this smart device, OrCamMyEye, comes from the Israeli company OrCam, which can use complex intelligent algorithms and cameras to scan text, images, faces, etc. by recognizing gestures or lines of sight, and then convert it into voice information to the visually impaired. The patient is accurately described.
Fusion AI, the world is "clear" from then on
The craze for artificial intelligence has never faded, and the application of this technology in the medical and health field is no longer new. AI technology can be seen in many areas such as lung nodule screening, fundus detection and even bone age detection. But the integration of AI and visually impaired aids is undoubtedly an innovative move. What kind of opportunity is it for OrCam to conduct such research and development? How does OrCamMyEye implement many intelligent functions? How will OrCam enter the Chinese market?
Along with many questions, HC3i China Digital Medical Network interviewed OrCam Commercial Director Liron Rosenbaum.
Break through the language barrier and open up the Chinese market
OrCam was founded in 2010. After several years of painstaking research, it began to enter the British and American markets in 2015 and received good response. In 2016-2017, OrCam entered the European market, with Germany and the UK becoming major demanders.
Liron Rosenbaum told reporters: "This is actually the first time OrCam has entered the Chinese market, and the opportunity is that we just completed the preparation of Chinese equipment a few weeks ago. This is the best opportunity for us to show OrCam in China. He also said that OrCam's business has expanded to more than 40 countries around the world so far, and they hope to use the previous experience and their own strong technical strength to open up the world of OrCam in the promising Chinese market.
Artificial intelligence to give visually impaired people more independence
Reading, identifying family, friends and colleagues, obstacles, etc., OrcamMyEye's research and development aims to provide more life support for the visually impaired.
Liron Rosenbaum said that artificial intelligence is the future. OrCam hopes that AI technology can better integrate with products through effective information integration, helping visually impaired people to re-read, recognize faces, identify products and banknotes, and bring them more independence. And a more convenient life.
“At present, according to official data, our OCR (Optical Character Recognition) accuracy is about 99%, and the accuracy of identifying items is also 99%. If you are identifying face images, then face the same facial image, The recognition accuracy is also 99%. We will continue to improve and develop this product to create more convenience for the visually impaired."
Walking at the front end of technology, speaking with strength
As you can see, OrCamMyEye is a small and compact device that is the size of a USB flash drive and can be easily installed on the matching glasses. This helps users to "see" the world in real time. Freeing hands for them to make the user do other things.
According to Liron Rosenbaum, OrCamMyEye currently recognizes 25 languages ​​including English, French, German, Spanish, Japanese, Korean and Chinese. The current product launched in the Chinese market can recognize both Chinese and English. .
Asked about the advantages of OrCamMyEye products compared to the same type of products, Liron Rosenbaum said with confidence: "In a strict sense, there are no devices of the same type as OrCamMyEye on the market. Although readers, magnifiers and even some apps with recognition functions. Other products can also help visually impaired people to a certain extent, but portable and full-featured products like OrCam still do not exist. We can confidently say that OrCam has always been at the forefront of industrial intelligence vision equipment."
AI technology can be expected in the future to help OrCam complete its mission
The upsurge of artificial intelligence technology has become a hot topic in various industries in recent years. Although Volkswagen has mixed views on the development of this technology in different industries, OrCam has always believed that technological development is the prerequisite for opening up the future.
Liron Rosenbaum said: "On OrCamMyEye, you can see that AI has helped the visually impaired to change their lives to some extent, but artificial intelligence is not only for these purposes: in the medical field, there are now smart devices or algorithms to help. Although doctors diagnose the condition and autopilot cars based on AI technology are not yet popular, we believe that it will eventually change the way people travel."
Finally, Liron Rosenbaum said: Although OrCam is a commercial company, it always remembers its mission: to help the visually impaired to participate in social activities, return to work, create more job opportunities for them, help them return to normal. life.
"I believe that with our full commitment and the help of AI technology, this day will come soon!" Liron Rosenbaum said.
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