Compared with other entrepreneurial fields, mobile medical care is related to changes in the entire social welfare system. Policy supervision may be stricter than the taxi market, and the medical industry is not simply profit-seeking, but also has a certain public welfare nature, resulting in The problems faced by products in their operational methods are more complicated.
However, even if faced with these problems, it still can not stop the hot money and enthusiasm of investors and entrepreneurs. Since last year, more than 2,000 apps have been launched, from health management to online consultation, from home delivery to online registration, from price comparison Group purchases of intelligent hardware are all-encompassing. In 2014 alone, the market size will be as high as 3 billion yuan, and it is expected to reach 20 billion yuan in 2017.
In fact, in my opinion, the market size of mobile medical care should be estimated by hundreds of billions, but now the Internet has only cut into the marginal part of the medical field, limiting the imagination of this market size.
For example, online registration does not solve the problem of difficult medical treatment. The fixed total has not increased. It is just like buying a train ticket online. You don’t have to go to the doctor to queue up in the middle of the night, or you can’t hang up. There is also a door-to-door drug delivery service. Most pharmacies are within one kilometer of our living radius. In many cases, we do not need this service.
Of course, it is not that there is no value in delivering medicine at home. It still cuts into the needs of users. For example, users are not convenient to go out, such as the pharmacy near the night did not open the door, just as a supplement to the traditional pharmacy.
From this point of view, the current situation of Internet medical care is like this, just as a supplement to traditional medical care, and not like the taxi market, intends to subvert the entire rule, it can be said that in the medical sector, the Internet is powerless to subvert.
Regardless of supervision, the medical industry has its own particularities. For example, for the entrepreneurial team, from product, operation to promotion, cross-border talents are needed. It is still very difficult to understand the Internet and medical treatment. A qualified doctor will take at least 10 years.
Of course, we do not rule out that some teams will adopt the means of private medical care in Putian, but in the field of mobile medical care, the means of the Putian system has long been outdated. The mobile Internet is focused on the focus, the ultimate and the word of mouth, which are very strict on the professional requirements of practitioners.
In terms of product design and operation, doctors in different departments of the medical field have very different needs, and even the needs of different diseases are different. Many of the needs are non-standard, and the products that mobile medical entrepreneurs have made satisfy the doctor, but they cannot satisfy another doctor.
From the perspective of positioning, the core of the entire product is not for the user, but for the doctor. Doctors are at the core of the health care system, but are actually outside the mobile health care. Mobile medicine is very hot in capital, entrepreneurship, and the media, but it has not been hot enough to enter the core of medical service providers - doctors.
According to a survey report of doctors in the top three hospitals, doctors generally know little about mobile medical care except for the old Internet medical brands in the PC era such as doctors and clove gardens. Even the larger mobile medical enterprises such as Dr. Chun Yu, the top three hospitals The doctor's awareness is still very low.
As can be seen from the figure, the core needs of doctors are: increasing income, assisting with medical treatment, raising awareness, improving medical skills, and communicating with peers. The most important part is how to increase the income of doctors.
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