This article is based on the speech of the Executive Director of Tencent Investment, Mu Yifei, at the 5th Medical Health Industry Investment and M&A Conference, without my review.
In the fifth Healthcare Industry Investment and M & A conference, Tencent transfer to the outside world for the first time had to say they understand the Internet healthcare industry. Tencent said: "The Internet will not subvert medical treatment, Tencent is just a road repairer. Doctors are always the core of medical services."
For Internet medical treatment, Tencent is still relatively calm. We didn't invest much. We invested in some excellent companies last year. Today, this occasion should be the first time Tencent has delivered all of our understanding of the Internet medical industry to the outside world. Why have we not spoken out for a long time and have not presented our views? Frankly speaking, I feel that we don't understand, we are a layman.
The Internet revolution may be a good help for traditional industries, but Tencent has never thought that the Internet is going to subvert medical treatment. We will not do it for the subversive, because Tencent is a road repair, after the road is repaired, on the road. The car is still going to open, we just help everyone to drive faster.
With the advent of the Internet revolution, the medical and health field is a key road for us to build, because this field is big enough. The total expenditure of China's health care industry will reach about 5 to 8 trillion markets by 2020, a very large market. Tencent is a company that started with games. The whole market of the game is not even a fraction of this, but it is enough to support such a large listed company, so the medical market is bigger.
Even so, China's health care expenditure as a share of GDP is still very low compared to other countries, and this market will increase. We believe that there are four roles in the medical field: doctors, hospitals, patients, and pharmaceutical companies. These four roles can form a variety of relationships, and any relationship can become the Internet's entry point. For example, the relationship between the patient and the patient, the interaction between the doctor and the doctor, and the interaction between the doctor and the patient. Of course, there are a lot of startup companies that are also cutting into this field, so any aspect of this can be a breakthrough for everyone.
We said so many groups of relationships and four roles, but everyone is not satisfied. Why are you not satisfied? Summarize about five: 1. We can't manage this, we can't manage it; 2. Don't trust the cost; 3. Information silos, the data of each hospital and other hospitals can't get through; 4. Inefficient, registered and paid window To go two or three times, the route is designed to go upstairs and downstairs. The simplest thing is that no one has ever thought about user experience optimization throughout the medical treatment process. Of course, many places are also inefficient. 5. Lack of organic hierarchy. Although our hospitals have primary, secondary and tertiary hospitals, but there is no hierarchy between them, our little doctors, Chinese doctors, doctors and experts are fine in this hospital. There is no hierarchical structure across hospitals. So these have led to dissatisfaction.
So what can the mobile Internet change? We feel that there are some places that can help reduce the proportion of dissatisfaction.
The Internet can actually reduce the cost of information acquisition or docking. We can improve efficiency, and the specific way of expression is to use repurchase. There is also asynchronous, and finally structured and standardized to decentralize.
There are several cases in it. The most direct way to drip taxis is to reduce the sputum between taxis and passengers. For example, the mobile app of Lilac Garden can make a general patient who has no knowledge of medical treatment. The amount of information he gets is too large. How to find accurate information from so much information in the shortest time, you can find nearby pharmacies. Or a professional physician consultation, this provides a good entrance for the patient.
But medical care is a special field. The professional service information is not as good as possible, but the more accurate the better. In the current situation, some subtraction may be needed. Sometimes the information found is with the word "promotion", and this information needs to be subtracted. We need some professional docking platform to find a doctor, and it is more reliable for him to recommend a doctor because he has a professional screening. Both of these are in line with medical characteristics.
Looking at the refactoring again, we know that there are a lot of companies in the market that help you make appointments for restaurants and queues. In fact, the pain point of the restaurant is to increase the turnover rate. We know that when we go to dinner, we can read recipes, order, order, pay, checkout, and invoice. The time for real dining is only one-half, and the remaining one is for a la carte. Things. If we solve the problem of ordering food on the road, send a message when we arrive at the restaurant. For example, if I am 50 meters away from the restaurant, the restaurant will put the dish up. If you can finish it, you can save half of the customer. At the time, the restaurant can also save half the time, which is a process refactoring. We can put things that are not related to diagnosis, treatment, and surgery to the outside of the hospital. This is also the process reconstruction. Of course, there are also cost reconstructions, such as the reconfiguration of e-commerce, which turns the original personnel cost into a hasty reconstruction.
The other is asynchronous. Everyone knows that there are only 3 million doctors in China. In fact, these 3 million doctors still have water, but the number of patients in China is more than 1.67 billion, and there may be more in the countryside. Because it used to be synchronous, I came here to interact with him. This is a lot of time spent by professionals, but the Internet can be asynchronous. All the solutions can be turned over via the mobile Internet or Internet platform. This is a pair. More asynchronous tools.
Finally, there is a structure and standardization. The previous data information is an island, and the data cannot be opened. For example, the HIS system in various hospitals in China has been compiled into data that everyone can read, and patients have archived their complete cases for summary.
Decentralization, the status quo is that no matter doctors and hospitals, only doctors in hospitals are the core of all medical services. In the future, we hope to go to centralization and multi-center. No matter the multi-center contact between community hospitals and pharmacies, it will be more effective. Increase efficiency.
Finally, summarize Tencent’s point of view:
1. Compared with the frontier concept, it is more important at this stage to use the Internet to transform the existing system.
2. Internet medical care is a service rather than a simple commodity, and cannot be separated from the offline and professional population. Therefore, we always believe that doctors will not be unemployed. We believe that doctors will always be the core of medical services.
3. Data is the core of the service. Tencent is hoping to be a big data platform to support the integration of various startups, or ecological environment data.
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