The medical reform has entered the deep water area. Faced with the problems of the medical system, the “physical reconstruction†of the medical and health industry will surpass other industries in the next five years. There will be unprecedented changes in the medical market. What is the future direction of the medical market? Below we will make the top ten changes in the medical market. Do you agree with this?
Outlook 1: Public hospitals will face "internal and external attacks"
Private hospitals and foreign-funded hospitals with a small number of people will take the lead in starting from the service concept and seize the medical and health market. At the same time, joint ventures and cooperative medical institutions that meet the requirements and enter the Chinese market have strong competitiveness, and public-owned medical institutions will face internal and external attacks. Have to change the competitive situation.
Outlook 2: The hospital director is appointed by a professional manager
The phenomenon that the hospital dean is professional as a doctor and amateur as the dean will be less and less; the chain medical management group will continue to emerge; the hospital as an enterprise operation, the hospital management team will appear MBA, the general manager responsibility system under the management of the board will appear In public hospitals. Hospital administrators will be aware of the scientific and simple process of the hospital. The hospital will set up quality management, corporate planning, crisis public relations and other departments to cope with possible accidents.
Outlook 3: Health institutions will show up
Due to competition, some hospitals with technical strength, medical level, and service quality that cannot keep up with the requirements will be relentlessly eliminated. The regional health planning of the health administrative department will be oriented from the original government and academic orientation, and will be more inclined to the market and the needs of the people.
Outlook 4: The battle for talents is getting hotter
Sino-foreign joint ventures and cooperative medical institutions, private hospitals, etc. will attract key talents with high salaries, housing, and foreign training opportunities. The localization of Sino-foreign joint ventures and cooperative medical institutions tends to be obvious, and foreign doctors and nurses seek employment opportunities in China. Traditional Chinese medicine will attract a large number of international students to study in China. Traditional medical institutions will try to go abroad and open more medical institutions abroad. Access thresholds for the health industry will increase, and unqualified professional health technicians who are currently on the job will also be laid off.
Outlook 5: Patient-centered, the hospital will put down the "shelf"
The hospital starts from itself and changes the current bad situation of doctor-patient communication, instead of simply accusing the patient. The hospital registration office, the high-charge counter and the partition glass will be actively broken by the hospital. The hospital will be patient-centered in all aspects, not the manager.
At present, according to the medical service model of patients treated by subject, the patient is not regarded as a whole concept of “patientsâ€, only for a certain disease or organ, and the patient’s needs as a patient are neglected. Neglect prevention and rehabilitation. Different departments will adopt different treatment methods, and there are conflicts of interest between departments. Therefore, it is difficult for patients to obtain an optimal treatment. Medical integration can solve the above problems well. It is a patient-centered, full-service model.
At the same time, doctors should sympathize with patients and have good communication with patients, let patients express their values, ask questions they want to ask, and finally doctors and patients make treatment decisions together. Paying attention to the patient's thoughts and increasing the patient's participation in decision-making can improve the patient's long-term compliance and self-management ability, thus improving the patient's prognosis.
Outlook 6: Hospital services will be closer to five-star hotels and airline services
The hospital will change the concept of subliminal service in the subconscious, boldly admit that it is the service department, the patient is the consumer, and the hospital is the food and clothing parents. People-oriented medical services will become dominant, and people's feelings and privacy will be respected.
The spacious hall, reception and registration staff serve customers in the open counter like the front desk of the hotel, instead of a thick layer of glass; the waiting room is designed as a sitting sofa, comfortable and natural; well-trained customers The service specialist, like the hotel's waiter, is always ready to guide and serve the patient; on the pediatric clinic floor, there are vivid colors, lively cartoon characters, suitable for the child's medical atmosphere... All this may no longer be a "dream" .
Outlook 7: "Aircraft carrier" medical alliance may be disintegrated
An aircraft carrier-type medical alliance, which was established several years ago and is headed by a large hospital and supplemented by several small hospitals, will not exist in name or even disintegrate if there is no unification of the financial system.
Outlook 8: Changes in patients' medical treatment
With the development of science and technology and the improvement of medical service attitude, people's medical treatment methods will change.
As China's economic development and people's living standards improve year by year, the public's emphasis on health is also growing. Through the mobile medical APP, the problem of difficult medical treatment for consumers can be effectively solved. The application of mobile Internet has changed the way people access information. Understanding and mastering basic health knowledge through mobile Internet has become a part of people's life. As people pay more attention to health, this demand is also growing. The medical APP has shown broad development prospects in the mobile Internet.
Because mobile medical care has changed the traditional lifestyle that people can only go to the hospital to "see a doctor" in the past, the masses have been introduced into a more advanced, easy and convenient treatment mode, and in recent years has gradually become a hot spot in the entire mobile communication industry.
Outlook 9: Vocational training in the medical industry will become a compulsory course
The professional management of the hospital will become a compulsory course for the administrator. On the other hand, the training will be directed at the hardware and software of the hospital. The situation in which the world's most advanced medical equipment and neighboring smelly toilets live next to each other will be regarded as the manager's dereliction of duty.
Outlook 10: The involvement of medical insurance and health insurance will shorten the average hospitalization day for patients
The hospital will expand its vision from simple incurable diseases to the need to pay for the longevity of the elderly. As a result, the hospital will focus on the needs of pre-hospital and post-discharge populations, extend the point of view, and conduct diversified medical services.
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