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Huang Di Nei Jing began to say: "The disease has become a medicine, if it is already thirsty and sinking a well. Fighting and casting soldiers, not too late?"
Huang Di Nei Jing also said: "There is no disease in the treatment of the disease, it is not cured, this is also said."
This means that the nature of TCM is "health", "prevention", "conditioning" rather than "first aid." This seems to coincide to a certain extent with the current hot health management philosophy, coupled with the rapid growth of China's slow patient population and the increasing demand for chronic disease management, Chinese medicine that was often regarded as "pseudoscience" slowly Closer to people's vision, even more "wandering" is, but also catch the Internet express.
If the Chinese medicine practitioners are still in a weaker position in the industry before 2014, then from the 15 years onwards, Internet Chinese medicine practitioners can be regarded as a "turning over". In May 2015, the “Chinese Medicine Health Service Development Plan (2015-2020)†issued by the General Office of the State Council became the watershed for the development of Internet Chinese medicine in the past five years.
In the following years to date, including the follow-up of the "Chinese Medicine Law of the People's Republic of China", issued a document encouraging "establishing a perfect Western medicine learning Chinese medicine system", "encouraging Western medicine to leave the Chinese medicine study", and in the "national" released two months ago The Guiding Opinions of the Medical Administration on Promoting the Development of Chinese Medicine Health Services and Internet Integration has once again demonstrated the State Council’s determination to “strengthen the construction of Chinese medicineâ€.
In the 2013 and 2014 O2O booms, the “braves†who explored Internet Chinese medicine were not dead or injured, and they began to explore other models. More typically, the “seeing Chinese medicine practitioners†who initially focused on O2O, when they accepted the interview of 100 million euros in July 2016, said that they began to change the business model, and made Chinese medicine “light†and then “lightâ€; there is no such thing as It has also changed from the role of "O2O at home" to the system service provider almost at the same time.
Under the impetus of Internet technology, "industry + Internet" has long been nothing new. Naturally, Chinese medicine + Internet players are too numerous to enumerate. Especially in the successful model of entrepreneurs such as Dr. Chun Yu, a mobile medical pioneer, and the country's vigorous implementation, the entrepreneurs in the Internet Chinese medicine plate seem to have more power to light this darkroom.
Nowadays, there are still many people who are still using the "Internet medical " online consultation and offline drainage for the entrepreneurs of Internet Chinese medicine. Actually, this is not the case. The billion-dollar research found that according to different service targets, Internet Chinese medicine players can be divided into three modes: to C, to D/F and to B, and some representative enterprises are listed below.
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