China's first Internet medical blue book "China Internet Medical Development Report (2016)" was released in Beijing on November 1. The Blue Book pointed out that in 2014, China's Internet medical market reached 11.4 billion yuan (RMB, the same below). In 2015, the market size reached 15.73 billion yuan, with a growth rate of 37.98%, of which the mobile medical market reached 4.27 billion yuan, with a growth rate of 44.7%.
According to the Blue Book, the deep reason behind the high growth is that traditional medical services cannot effectively meet the needs of the majority of patients and even doctors and the need to connect with them. These problems have been improved through the Internet.
According to the "37th Statistical Report on Internet Development in China" released by China Internet Network Information Center, as of December 2015, the number of Internet medical users in China was 152 million, accounting for 22.1% of Internet users. Compared with other network applications, The habit of using Internet medical care still needs to be cultivated. Among them, the use rate of Internet medical services in the pre-diagnosis link is the highest—the total utilization rate of online medical care information inquiry, online appointment registration and online consultation and consultation is 25.3%; the utilization rate of medical e-commerce accounts for 4.6% of netizens; In the areas of disease management, appointment medical examination, health care, etc., the usage rate is less than 1%.
The Blue Book said that although the mobile medical market has received much attention, mobile Internet users who have used mobile medical products account for only 20% of the total number of Internet users, and nearly 80% of users have never used mobile medical related products. In this respect, compared to mobile shopping and mobile social networking, mobile medical still has a huge market to expand.
The Blue Book believes that in 2015, China's Internet medical care has been greatly developed, its scale has continued to grow, its model has continued to innovate, and its voice and influence in the medical field has also expanded. Starting from China's basic national conditions, Internet medical care is unlikely to undergo "subversive" industrial restructuring. Combined with the actual national conditions and legal system, Internet medical care will enrich and improve the existing medical service system in a gentle and gradual manner.
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