Top 5 manufacturers of wearable device market share
Beijing time on December 4 morning news, the release of Apple Watch and a series of new luxury equipment launched by TAG Heuer, made 2015 an important year for wearable technology. Now, the latest sales data also proves that this is indeed the case.
According to the latest data from US market research firm IDC, global wearable device sales in the fourth quarter of this year increased by 200% year-on-year, with total shipments reaching 21 million.
Wearables still seem to be a niche area, but the hot sales show that although the overall popularity is slow, it is indeed growing. The sales of fitness bracelets sold by top manufacturers such as Fitbit and Garmin tend to outstrip smart watches, but the market share of smart watches has begun to come up – but it has not eroded the fitness bracelet. This is due in large part to Apple Watch.
Apple has become the world's second-largest wearable device manufacturer this year, with a 18.6% share of 3.9 million shipments. Fitbit is still ranked first in the industry, with shipments increasing from 2.3 million to 4.7 million, but market share has been taken away by Apple.
The other two top five are Xiaomi and Xiao Tiancai, two Chinese manufacturers, who replaced Samsung in the top five in China. This year, Little Genius launched its first wearable device, the Little Genius Kids Phone Watch, which, although sold only in China, has achieved 700,000 shipments. (Note: Little genius is a sub-brand of BBK.)
"The wearable market is still in the early stages of development, which will inevitably lead to fierce competition among leading vendors, and Chinese manufacturers are taking advantage of the early momentum to capture market share," said IDC wearables research manager Ramon Llamas. “China has quickly become the fastest-growing market for wearables, attracting many companies that want to compete in price and functionality.â€
The average price of a smart watch is $400, and the average bracelet is priced at $94. IDC believes that new businesses will easily promote these devices. "This gives a lot of space for new companies like Fossil and niche vendors like Pebble, giving them the opportunity to penetrate the field," said IDC senior research analyst Jitesh Ubrani.
The growth of wearable devices has not shown signs of slowing down in the short term. IDC expects global shipments of wearable devices to soar to 1226 million by 2019, and smartphones and fitness bracelets will be more complex and new devices will emerge.
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