Sensilk, based in San Francisco, developed a smart bra, Fight Tech, designed by Ashley Tyler. Taylor worked for Ralph Lauren, Nautica and Levi's. Fight Tech monitors your heart rate, respiratory rate and calorie consumption. Fight Tech is as soft as silk, as light as a regular ladies vest, although it looks like it is made of plastic. Taylor said: "Fight Tech is hard to believe, and at least the technology is in place."
Design engineer Donald Yang is the founder and CEO of Sensilk, and has worked for Oracle and Hewlett Packard. Fight Tech is aimed at female users, unlike other personal health monitoring products, such as smart bracelets or smart watches, and Fight Tech uses clothing as its platform.
Another significant difference is that the general wearable smart product first considers the male user community in terms of appearance, size and material selection, and then slightly adjusts it to female consumers. Unlike Fight Tech, it is designed for female users.
Clothing products are not “one size fits all usersâ€, so whether it fits and fabric choices is the biggest challenge Sensilk faces. Taylor said: "Compared with men, the body curve of female users is more obvious. Therefore, we must first determine the fabric, because this will affect the comfort of the upper body. Memory fabric is the first choice, and has a certain sense of support, but also Soft and tough."
Taylor also said that the design should have a modern atmosphere, which can reflect the sense of technology, but "I don't want to wear it and I seem to go to the nightclub." In addition, because it is a smart bra, the sensor is close to the heart to monitor its activity, otherwise it will affect the accuracy of its readings.
In the end, Fight Tech chose moisture wicking polyester, nylon and spandex blends, which Taylor called "seamless, simple, textured." Fight Tech has five sizes, ranging from XS to XL, and the size selection space is much larger than other smart clothing.
The most innovative aspect of Fight Tech is its unique SOAR soft sensor, a wing-shaped label woven from silver fiber hidden behind the front bottom of the bra. This unobtrusive design maximizes comfort and reads weak biosignals in crowded, noisy gyms that most other biomonitoring devices don't have.
The transmitter is located on the front of the bra and is powered by a detachable battery that records the user's various biological signals. Its data can be read through Sensilk-specific apps or from a variety of other fitness apps.
In the market for smart wearable underwear, Sensilk is not the first to eat crabs. Textronics (now part of Adidas) developed NuMetrex electrocardiographic sports underwear 10 years ago and became the basis for the Adidas miCoach range. Under Armour also launched a smart bra that can be used with a smart bracelet or heart rate monitor.
But unlike Sensilk, Textronics and An Dema's products put the technology platform first and put the clothing in the second place. In contrast, Sensilk puts apparel and technology platforms at the same level.
Hap Klopp, founder of the famous outdoor brand The North Face, said: "Many wearable smart products are technology-oriented, but to attract female users, you must pay equal attention to the fashion of the product, such as whether Fit, design, scale and appearance, etc. In contrast, products for the male market do not have so much concern."
Klopp also said: "Sensilk does not make users feel like they are part of a laboratory experiment while collecting data. In addition, since it is for women, it must also list the advantages of underwear, while male users Not particularly concerned."
In addition, Sensilk also has to solve the production cycle problem, which has been hindering the cooperation between fashion companies and technology companies. Klopp said: "Usually clothing companies have long procurement and production cycles, and consumer electronics companies are more inclined to speed, and hope to get products listed as soon as possible. It is really a headache for companies in these two areas to cooperate."
Sensilk's solution is to create a fast-paced apparel supply chain that adapts to consumer electronics companies' style design and technology updates at a faster rate.
Flight Tech is currently accepting reservations for $140 and is expected to begin delivery at the end of this month. The Sensilk team is already working on a second version and adjusting the shoulder strap. In addition, Sensilk has begun designing smart shirts for men.
As for other wearable underwear products on the market, Klopp thinks they are more like a medical product than a daily wear. He said: "If you are an athlete and want to improve your performance, then you may endure some uncomfortable feelings. Sensilk is different, it is very comfortable when collecting data."
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