OFweek Medical Network: This year's government work report stated that the government will formulate the "Internet +" action, which is the first time that the industry's hot words have been incorporated into the top-level design of the national economy, facing the "Internet +" hot air blow, the traditional medical industry Also stood on the "window". The People’s Daily today published the 18th edition of "The hospital moved to the fingertips", focusing on the "Internet + medical" phenomenon.
Patients and hospitals achieve a win-win situation
The mobile medical market has great prospects. According to the latest data from Analysys think tank, the scale of China's mobile medical market in 2013 was 1.98 billion yuan, up 50.0% year-on-year. It is expected to reach 20.09 billion yuan in 2017, with a compound annual growth rate of 78.5%. Mobile healthcare will grow rapidly in the next two years.
The People’s Daily mentioned that in July last year, the mobile Internet hospital of Foshan Traditional Chinese Medicine Hospital and Kingdee Medical Software was officially launched, and the entrance was placed on the WeChat public account. This has become the first mobile Internet Chinese hospital in the country. So far, it has been 96,000 people pay attention to the public number, which is bound to 150,000 health cards, of which 15% of users use the public number every day. Just as the vice president of the hospital, Lao Jinxiong, said: “Moving the hospital to the mobile side is the first step in the integration of traditional Chinese medicine and mobile Internet. For the people, the medical experience has been improved and the efficiency has been improved. For the hospital, the treatment process Accelerate, improve resource utilization, reduce the cost of patients staying in hospitals, improve the relationship between doctors and patients, and greatly reduce disputes between doctors and patients."
The several cases of Foshan Traditional Chinese Medicine interviewed in the article fully explained the convenience brought by the first mobile Internet to the patients. The 3-year-old baby Guan Yuxuan had a little cough, and the father of Xuan Xuan booked the pediatric number of Foshan Traditional Chinese Medicine Hospital on WeChat in advance. He visited the doctor from 9:30 to 10:00 the next day. "This was hard to imagine in the past. I used to take the child to see a doctor and I came to the hospital to register at 6 o'clock in the morning. I lived in Songgang, far away, more than 5 o'clock. I got the door, it took two or three hours to see the disease." Xuan Xuan said. A girl waiting for an orthopedics interview said that she had sprained her foot last night and slogan at home to scan WeChat. "The feet can't go but they don't get in the way. You can pay with your mobile phone. You don't have to run, you don't have to wait, it's very convenient."
Mobile Internet cracking "three long and one short"
In the face of the tens of billions of dollars of mobile medical market, China's BATs have begun to deploy: Tencent first, in October last year, invested more than 100 million US dollars in registration network; in January 2015, Baidu and 301 hospital reached a strategic cooperation, followed by Also on the line Baidu doctor APP; Ali took out the Ali Health Cloud Hospital platform, and in March 2015 launched the Ali Health official website.
According to the People’s Daily, the Guangzhou Women and Children Medical Center is the first hospital in the country to move to the mobile terminal. In May last year, the hospital and Kingdee Medical cooperated with each other. After the opening of the mobile Internet hospital entrance from Alipay, more than 30% of outpatients per day were moved. By means of registered payment, the user stayed in the hospital for 48.4 minutes less than the live mode, saving half the time.
"Three long and one short" is a popular saying that "difficult to see a doctor", that is, registration, waiting, and long-term charging team, Chen Dengkun, general manager of Kingdee Medical, said that the core pain point of mobile Internet hospitals is "three long and one short", and Repetitive invalid time, no access to information anytime, anywhere. Through a mobile phone, patients can complete intelligent self-diagnosis, as well as consultation, registration, appointment of doctors, payment, inspection and inspection reports, payment of hospitalization deposits, inspection of hospitalization daily list, hospitalization settlement, feedback medical satisfaction, etc. To achieve a full-process closed-loop service from hospital to out-of-hospital, from outpatient to inpatient, from information flow to capital flow, from medical care to health, to help hospital service transformation and innovation, fundamentally improve the medical experience and improve patient satisfaction.
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